Isle
Year
2020
Agency
P3 Media
Service
UX/UI & Website Design
Industry
Sports & Leisure
Toolkit
Photoshop, Illustrator
Project Overview
While at P3 Media, I was tasked with proposing a redesign of the website for Isle, a San Diego–based outdoor watersports brand specializing in direct-to-consumer inflatable stand-up paddleboards (iSUPs), hardboards, hybrid kayak-SUPs, and surf gear. I worked primarily on proposing a new homepage, product landing pages and product pages for both for both desktop and mobile.
Objective
My objective with this website was to integrate Isle’s new brand guidelines using visual storytelling and high-impact photography to express Isle’s core identity. Given the niche nature of the recreational product space, I also designed educational modules highlighting board build quality, performance features, and Isle’s customer guarantees.
Strategy & Design
Using their new logo and colour palette as a base, I wanted to integrate their new branding in a clean and sophisticated way by using their bolder colours as accents while letting the photography make more of the visual impact. I then added modules that would communicate the company ethos and quality assurances of their products with video, photography, and trust badges. With the product page I also included bundles that upsell their large array of accessories and bags.
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