Bartesian
Year
2023
Agency
P3 Media
Service
UX/UI & Website Design
Industry
Food & Drink, Technology
Toolkit
Figma, Photoshop, Illustrator
Project Overview
While at P3 Media, I was tasked with proposing a redesign the website for Bartesian, a premium home beverage technology brand that automates craft cocktail preparation using single-serve capsule technology. I worked primarily on improving the homepage, product landing pages and product pages for both the machine and capsules, as well as the add-to-cart functionality for both desktop and mobile.
Objective
With an expanding line of products and machines, I wanted to create a more evergreen hierarchy with this website, and not rely on cocktail promotions as the initial selling point. I focussed on creating an education narrative for the machine since the technology is unique to it’s industry, while providing shoppable product cards and upsells to streamline the sales funnel for their cocktail capsules.
Strategy & Design
Working within their brand, I wanted to create a more cohesive brand with consistent styling. I revived their initial website font “Encode Condensed” as a slimmer font would allow for more information to be displayed without occupying visual real estate. I also merged the 2 dark greys to a cohesive charcoal black to visually simplify the design. In terms of working on an education narrative, I worked with project managers to develop the process card, comparison chart, and add more robust information modules on the product page.
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