Sons & Daughters

Year
2017

Agency
Freelance

Service
Branding & Identity

Industry
Marketing

Toolkit
Illustrator, Photoshop

Project Overview

While working at My Loud Speaker Marketing, I was tasked with creating a separate brand concept for a new sister company called Sons & Daughters. The vision of this company was help other companies adapt to an ever-evolving market by addressing the cultural nuances of todays society through more empathetic communication.

Strategy & Design

To create a visual identity for Sons & Daughters, I explored the concept of time and how it relates to our process. Timelines help us to visually organize a sequence of events to allow us to reflect, analyze and project for the future. Sons & Daughters exists in a world where the past and future walk hand in hand; where analyzing and forecasting trends become the foundation of helping brands stay relevant.

Deliverables

  • Logo Design & Brand Elements

  • Print Collateral (Business Cards)

  • Landing Page

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