Sons & Daughters
Year
2017
Agency
Freelance
Service
Branding & Identity
Industry
Marketing
Toolkit
Illustrator, Photoshop
Project Overview
While working at My Loud Speaker Marketing, I was tasked with creating a separate brand concept for a new sister company called Sons & Daughters. The vision of this company was help other companies adapt to an ever-evolving market by addressing the cultural nuances of todays society through more empathetic communication.
Strategy & Design
To create a visual identity for Sons & Daughters, I explored the concept of time and how it relates to our process. Timelines help us to visually organize a sequence of events to allow us to reflect, analyze and project for the future. Sons & Daughters exists in a world where the past and future walk hand in hand; where analyzing and forecasting trends become the foundation of helping brands stay relevant.
Deliverables
Logo Design & Brand Elements
Print Collateral (Business Cards)
Landing Page
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