James Stuart Ferguson

Project Overview

I was commissioned to create a brand identity and web presence for James Stuart Ferguson, a 3-piece indie folk band based out of Vancouver, BC. The objective was to evoke clean, natural, and artistic feeling with an organic and natural palette to provide a sense serenity that echoes their sound and identity.

Strategy & Design

Using the band’s music and their photographer Jan Colango as a base, I complimented their artistry with clean and minimalist design. I then built a palette around the natural tones offered by the coastal region with forest greens, sandy gold, and punchy and vibrant oranges. With this warm colour palette and moody rustic imagery in place, I then complimented everything with a refined typeface “Canela” to add a professional touch and complete the identity.

Deliverables

• Logo Design & Brand Elements

• Print Collateral (Business Cards)

• Apparel Design (T-Shirts)

• Website Design & Development

• Social Media & Promotional Material