Donna Karan New York

Project Overview

While at P3 Media, I was tasked with redesigning a welcome flow and abandon cart automation emails for Donna Karan New York, an iconic American fashion house founded in 1984 by designer Donna Karan.

Strategy & Design

With a well-established brand identity in place, I was tasked to revamp these 2 email flows and update certain styling and positioning of content. What I ended up doing the most for the welcome flow was starting with an impact image right off the hop for that heavy influential punch. I then updated fonts for a more consistent look, as well as added shoppable categories to the header for more click-through options. For the abandon cart flow, I wanted to intersperse evergreen content about the brand along with curated upsell features for users. Along with this, I implemented a band of trust icons to break up content visually and a touch of colour to already high-end luxury look and feel.